Fort Valley State University  

Styles, Erika K.

Agricultural Sciences
Stallworth Building
(478) 827-3134
(478) 825-6376

Spring 2008-Present: Assistant Professor, Agricultural Economics - Fort Valley State University

Honors & Awards

•2011 GLTTS Global Poverty Award, Presented by the Gamma Pi Omega Chapter, Alpha Kappa Alpha Sorority, Inc.
•2011 Office of Sponsored Programs Most Grant Submissions Award

Faculty Bio

Doctor of Philosophy: Food & Resource Economics - University of Florida, Gainesville, FL (2008)

Master of Science: Food & Resource Economics - University of Florida, Gainesville, FL (2005)

Bachelor of Science: Agricultural Economics - Fort Valley State University (2003)


1.Lee, Jonq-Ying, Mark G. Brown, Rebecca H. Chung, and Erika P. Knight. The Impacts of Retail Promotions: A Study of Orange Juice,” Journal of Food Products Marketing, 15 (2009), 2: 175 - 189.
2.Knight, E. Impact of Promotional Tactics on Consumers’ Demand for Fruit Juices. Diss. University of Florida, 2008.
3.Knight, E., L. House, M. Nelson, R. Degner. “An Evaluation of Consumer Preferences Regarding Goat Meat in the South,” Journal of Food Distribution Research 37(2006), 1:88-96.

Research Interests: 

Marketing and Consumer demand studies. Impact of food marketing on obesity. Dr. Styles has experience developing, conducting, and administering surveys successfully. She has extensive experience working with large datasets and conducting various consumer behavior studies. Specifically, Dr. Styles has completed research on the demand and hedonic analysis beverage products. Her current research project seeks to reduce childhood obesity in the U.S., with a focus on the Southern Black Belt by educating children in a way that increases nutrition knowledge and motivation to make healthy food choices, as well as to cause actual changes in food choices by school age children.

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