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Kistner, Leonard

Department: 
Business Administration and Economics
Location: 
238 LeRoy Bywaters
Phone: 
478-825-6716
Email: 
kistnerl@fvsu.edu
Fax: 
478-827-3025

Axiom Business Concepts Richfield, Minnesota
PRINCIPAL / NEW PRODUCT DEVELOPMENT/ MARKETING STRATEGY CONSULTANT 1998 / 2005
Durex Products, Inc.
Luck, Wisconsin
PRESIDENT / CEO 1996 / 1998
Colder Products, Inc. St. Paul, Minnesota
VICE PRESIDENT OF MARKETING 1994 / 1996
Tecnetics, Inc. St. Paul, Minnesota
PRESIDENT / COO 1992 / 1994
Weigh-Tronix, Inc. Fairmont, Minnesota
VICE PRESIDENT OF MARKETING 1989 / 1992-
Clark Equipment Company Lexington, Kentucky
DIRECTOR OF INTERNATIONAL MARKETING AND
DIRECTOR OF MARKETING - INTERNAL COMBUSTION TRUCK DIVISION 1986 / 1989
Clark Maquinaria, SA Zaragoza, Spain
MANAGING DIRECTOR 1980 / 1986
Clark International Marketing Battle Creek, Michigan
GENERAL MARKETING MANAGER 1977 / 1980
TEACHING EXPERIENCE
Fort Valley State University, Fort Valley, GA
Assistant Professor, Marketing
Macon State College, Macon, GA
Assistant Professor, Marketing
California State University, Dominguez Hills – Carson, CA
Adjunct Professor (Full-time) August 2005 / Present
Chapman University – Orange, CA
Adjunct Professor August 2005 / December 2005
California State University, Fullerton - Fullerton, CA
Lecturer in Marketing (Full-time) August 2004 / June 2005

Faculty Bio
Education: 

PhD – Capella University (Organization & Management) 2010
MBA – American Graduate School of International Management (International Management ), With Distinction, 1974
BA – Johns Hopkins University (Classics) 1968

Publications: 

Kistner, L.J., di Benedetto, C.A, and Bhoovaraghavan, S (1994). An integrated approach to the development of channel strategy. Industrial Marketing Management, 23.4, 315-322.
Kistner, L.J., di Benedetto, C.A, and Bhoovaraghavan, S, (1995). “Geintegreerde ontwikkeling van een kanaalstrategie”. Marketing Wise (Netherlands), 2, 75-85.
Kistner, L.J. (2004). Market research techniques for entering the U.S. technology market. Paper presented at the University of California Irvine U.S.-Korean Business Symposium, Daegu. Republic of Korea.
Kistner, L.J. (2003). Best practices in new product development in the U.S. and Canada. Paper presented at the First Annual Sydney Conference for Innovation and New Products. Sydney, Australia.
Kistner, L.J. (1993). Industrial distribution issues and challenges post-NAFTA. Paper presented at the First Annual North American Business Forum, Center for U.S.-Mexican Studies, University of California, San Diego. San Diego, CA.

Research Interests: 

New Product Development, International Business, Distribution Channels

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